Most organisations claim to place customers first. Most customers would be happy to settle for second or even third. There are a few, simple things we can all do to close the gap. Participants will: Unearth the prime causes of...
Hone your detective skills to uncover what it is your customers really need. Participants will: Understand the difference between customers with active and latent needs Recognise when they operate on autopilot and when their brain takes shortcuts Explore how to...
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