Building belief

The psychology of persuasion tells us that what actually builds belief is rarely what we think.

Why bother with belief?

Typically, cultural change has a 81% failure rate. Organisations packed with people who have strong belief in their future gain a 4x larger ROI from transformation programmes.

Belief does this by increasing job satisfaction and organisational commitment, and reducing work irritation and turnover intentions.

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Transformation failure is long lasting

The fallout of a badly managed transformation goes beyond the bottom line. When we don’t manage a transformation well there is a severe immediate and long term impact on people’s attitudes.

And they have a long memory – people’s beliefs about the organisation’s ability to manage change predicts trust, openness and even turnover 2 years later.

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The right mindset builds belief 

A large proportion of transformation failures are due to negative attitudes. Focusing on mindset up front makes all the difference.

In organisations identified as extremely successful, 72% of respondents noted that the transformation ‘entirely’ or ‘very much’ took mindset into account.

In those organisations identified as not at all successful, this number drops to 8%.

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Tools to build belief

We know what people need to believe in a change, but there is no fixed formula for what will most help a group of people change their mind.

Sometimes it can be as simple as a compelling communications campaign using posters, desk drops, apps and animations.  More likely, it involves developing a unified point of view among leaders and then engaging people in dialogue around that point of view using learning maps, world cafes, rallies and toolkits.

Mind Gym’s team of psychologists and designers will work with you to create a campaign that builds belief and creates positive change fast.

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