O2 Retail had gained market dominance through intelligent product mix and inspired brand positioning. But in a turbulent economic environment, where customers have ever more choice, the business could not become complacent or stand still. Instead, O2 set stretching targets to grow revenue, delight customers, engage employees and stay ahead of the competition.
O2 identified the retail management population as a key lever to deliver business success. By upskilling retail managers, they would ensure that a consistent coaching approach, continuous feedback loop and motivating messages were being cascaded across the 400-store estate.
Mind Gym’s solution was highly targeted, practical, and long-term. There was a strong focus on transfer and making it as easy as possible for people to deliver change when they returned to work. For Branch Managers it was all about practise. For Area Managers it was about active support and constant coaching.