As any marketer knows, to stand out in a crowded market you need a powerful brand. The same applies to people. The way you present yourself, on- and offline, sends signals about your competence, trustworthiness and potential. Whether job hunting or competing for a promotion, it could be time for a rebrand. Read this month’s tips below.
- Find your niche. The most marketable brands have a specific area of expertise – find yours. What are you good at? What interests and motivates you? What do you want to be renowned for? Use this as the focal point of brand ‘you’. Your aim is consistent excellence in your field.
- Keep it real. Personal brands need to be relatable – other people should understand what you stand for and why, but also that you’re human, with strengths and weaknesses like everybody else. Of course, you don’t want to shout about your flaws, but acknowledging that they exist means people are more likely to connect with and trust you.
- Market yourself. It’s no good building a great, relatable brand that nobody knows about. Make it visible both on and offline. Ensure your social media accounts convey your brand goals. Consider how you present yourself over email, in meetings and during informal interactions: keep brand ‘you’ front of mind at all times.
- Live and breathe it. Authenticity is a vital ingredient of a successful personal brand. We can’t control what people say about us when we’re not around, but we can avoid unwanted reputations by consistently behaving in line with our values. Choose a brand you can live at work and at home, even if nobody is watching.
- Commit to it. Building a strong brand takes time: consider Tesco, which started out as a market stall with profits of £1 in 1919. Be patient and persistent, and set goals which will help you stay on track. Where do you want to be in 3 months, 5 years, 10 years? What aspects of your brand will help you get there?