The Bottom line

on behavioural science

Business is run by people, for people. An understanding of why we behave the way they do is surely a prerequisite for a successful business?

Our CEO Octavius Black, alongside David Halpern of the Behavioural Insights team and Kim Atherton from Ovo Energy appear on this week’s Bottom Line with Evan Davis to discuss the impact of behavioural science on business success.

They tackle the impact of our bias on our decision making, how psychology influences incentives, feedback and consumer behaviour.

Listen to the show here.

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