To change minds appeal to values, not attitudes

Changing minds doesn't need to be painful

We’ve all been there; trying to convince someone round to your point view that’s counter to their own is an almost impossible task. No matter the plethora of influencing tactics you may employ, many people will resent direct attacks on their attitudes and therefore their identity, and can result in them digging their heels in even more. What to do?

In this article written by Sebastian Bailey, President of Mind Gym Inc., discover a different approach unveiled in a 2012 research article.

Read the article in full at Forbes.com

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