Get to the crux

Hone your detective skills to uncover what it is your customers really need.

Participants will:

  • Understand the difference between customers with active and latent needs
  • Recognise when they operate on autopilot and when their brain takes shortcuts
  • Explore how to focus their attention completely on the present moment
  • Practise using a simple model to make sure they follow the right line of inquiry
  • Harness their powers of deduction to dig deeper and get to the crux of the issue

Want to learn more about our formats?

Available in these formats:

Action-packed 90 minutes, instructor-led in a classroom for up to 20 people.

Virtual learning, real discoveries. Instructor-led, online for up to 12 people.